A December 2022 survey indicated that 53% of LinkedIn users in the United States had a high monthly household income. LinkedIn demographics indicate that more than half of users have higher incomes. At least half of LinkedIn’s members’ households earn more than $75,000 So although the Gen Z user cohort appears consistent both globally and in the US, users in the United States alone tend to be a bit older. No statistics were provided for users aged 50 and over. Those aged 40–49 made up 23% of the user base, while almost 20% were primarily within the Gen Z cohort at 18–29 years old. In the US, as of December 2022, 31% of users were older millennials between the ages of 30 and 39. No statistics were provided for users aged 35–54. Those between the ages of 18–24, mid-range Gen Z, made up 20.4% of LinkedIn users while only 2.9% of people over 55 were using the platform. As of January 2023, 60% of global users were aged 25–34, representing younger millennials. LinkedIn usage statistics on age of users vary globally. Members in the US are generally older than global users.
Statista limits its gender reporting to male and female. Note: Sprout Social acknowledges gender beyond male and female we are presenting the stats as reported by the source. The numbers of users are skewed slightly higher to male in the United States, at 58%. As of January 2022, 57.2% of users were male and 42.8% were female. Worldwide, men tend to use LinkedIn more than women. LinkedIn advertising and marketing statistics.The demographic data alone could be the key to planning your LinkedIn marketing strategy for 2023.
#Linkedin ad platform keyword manager how to#
We will bring you up to date on the value of LinkedIn as a network, and provide insight into how to expand your reach with statistics and data from trusted sources, including the Sprout Social Index™, Social Media Trends for 2022 & Beyond. These LinkedIn Statistics will show you why it is the network for B2B marketers, to target motivated audiences in 2023.
#Linkedin ad platform keyword manager professional#
When it comes to professional and B2B marketing, LinkedIn is the place to be.
0 kommentar(er)
